A key part of our marketing plan is setting the list price. If your home is priced too low, it may cost you money. If your home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently sold homes, we evaluate the competition and study marketplace trends. Our Sales Associates are trained to use this information to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers.